Be a Kale Hero









Join Team Kale

Download Kale Hero Toolkit

Simply enter your name and email in the form below, and we’ll send you the “Kale Hero Kit” giving you the tools, facts and infographics to become a kale ambassador — or just enjoy the recipes and occasional announcements about upcoming events, media coverage and more.

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baby kaleWhat does it mean to be a Kale Hero? Heroes are never born, they are always made. Kale heroes gain their incredible vitality and secret powers from lifestyle choices that they make every day, like eating kale for example.

Kale heroes seek to empower others by teaching them to be healthier and more vibrant, by sharing secret kale tips and spreading the kale credo.

Kale Hero Credo

Have Courage
Kale heroes are brave, because they speak out about healthy eating in the face of the adversity like the obesity epidemic America is currently facing.

Make Sacrifices
Kale heroes sacrifice a little of their time for the big reward of helping their children, community, parents, farmers, and their environment.

Be Determined
Kale heroes are unflinching in their desire to make the world better, because they walk the walk — or rather “eat the kale” — and always find a way to cook, grow, and eat better.

Be Responsible
Kale heroes care about what happens to their loved ones, future generations, and the health of the planet. By eating a more plant-based diet, shopping at local farmers markets, teaching kids to grow, eat, and cook their own food they can save people and our environment one step at a time.

Be Knowledgeable
Kale mixed with other superfoods arm the kale hero with a world of nutrition and plenty of energy to support the cause. Learn the basics of kale nutrition, about the special healing molecules in kale and fun facts and trivia.

Unlock Your Inner Kale Hero

  • Download the complete Kale Hero Kit TBD and start today
  • Parents — supercharge your children’s diet and their brain
  • Teachers — integrate simple lessons to teach life-long habits and love for healthy eating
  • Healthcare Practitioners — get patients to eat more kale for an array of health benefits
  • Become a part of the community, visit the Kale Patch where you can share ideas, find great photos, recipes, and tips on gardening
  • Cooks and Foodies — You’ll love the taste and versatility of this über-superfood
  • Just for Kids — With these easy, clever ways to prepare kale, kids get hooked
  • Kale-ophiles — vegan, vegetarians and kale-ophiles, we want to hear your voice!
  • New to kale? No worries try these 10 awesome, easy ways to prepare it
  • Don’t have a garden plot or much space to grow kale? Check out this kale tower that feeds off your own compost

Fellow Kale Heroes

Below is our growing list of kale heroes… by no means complete! Please click here to suggest additional kale heroes to feature on this list!

imagesDiana Dyer, MS, RD, writes 365 Days of Kale — she is a wife, mom, long-time organic gardener, new organic garlic farmer, Registered Dietitian, author of the book A Dietitian’s Cancer Story, and runs the website CancerRD.com (a website focusing on nutrition information for cancer survivors). She began her “dianadyer” blog in June 2007 to share her thoughts about surviving cancer, food, nutrition, gardening, recipes, our environment, and life.

gentler-worldThe Gentle World Community was started in 1970 by a group of vegans committed to working together toward the realization of their shared vision of a world that would reflect the highest ideals such as honesty, integrity and compassion. Using the beauty of nature, sunshine, youthful energy and a powerful desire to evolve beyond who they were, they combined their resources, talents, skills, knowledge and enthusiasm toward building an environment in which they could be free to pursue these ideals. Check out their wonderful tutorial on how to grow kale.

Ron FinleyArtist, designer, and guerrilla gardener Ron Finley couldn’t help but notice what was going on in his backyard. “South Central Los Angeles,” he quips, “home of the drive-thru and the drive-by.” And it’s the drive-thru fast-food stands that contribute more to the area’s poor health and high mortality rate, with one in two kids contracting a curable disease like Type 2 diabetes. Finley’s vision for a healthy, accessible “food forest” started with the curbside veggie garden he planted in the strip of dirt in front of his own house. When the city tried to shut it down, Finley’s fight gave voice to a larger movement that provides nourishment, empowerment, education — and healthy, hopeful futures — one urban garden at a time. Here’s his talk at a TED event that inspires, entertains, and makes you want to join forces with him.

MollieKatzen_n_lgMollie Katzen, a vegetable visionary with over 6 million books in print, is listed by the New York Times as one of the best-selling cookbook authors of all time. A 2007 inductee into the prestigious James Beard Cookbook Hall of Fame, and largely credited with moving healthful vegetarian food from the “fringe” to the center of the American dinner plate, Ms. Katzen has been named by Health Magazine as one of “The Five Women Who Changed The Way We Eat.” In addition, she is a charter member of the Harvard School of Public Health Nutrition Roundtable and an inaugural honoree of the Natural Health Hall of Fame. An award-winning illustrator and designer as well as best-selling cookbook author and popular public speaker, Mollie Katzen is best known as the creator of the groundbreaking classics Moosewood Cookbook, and The Enchanted Broccoli Forest. Her other books include the award-winning children’s cookbook trilogy, Pretend Soup, Honest Pretzels, and Salad People; Vegetable Heaven (winner of the International Cookbook Revue Best in Category award); Sunlight Café; Eat, Drink, & Weigh Less (with Walter Willett, MD of Harvard), and the best-selling The Vegetable Dishes I Can’t Live Without.

#KALEHEROES Are Everywhere.

Clearly you want kale superpowers because you’re here to download the "KALE HERO TOOLKIT"... The toolkit doesn’t come with a cape, but we promise that the facts inside will amaze your friends and neighbors. And who knows, maybe you’ll be our next featured #KaleHero